Our Story

who we are

We’re a close-knit team, passionate about designing premium, statement styles for women who don’t believe in dressing down. Our mission is to fill wardrobes with unique bold prints, modern tailoring and luxury fabrics: pieces you’ll be excited to wear every day.

Always empowering. Always exclusive. Always Damsel.

Always empowering. Always exclusive. Always Damsel.

Always empowering. Always exclusive. Always Damsel.

Behind the Season: SS20

We're kicking off a brand new decade with a collection that captures everything we love about style: confident colour, expressive prints and silhouettes that always look amazing. We hope you love it as much as we do!

Charlotte, Buyer

Our Signature Styles

Meet the pieces that are the DNA of our brand; confident prints, stylish dresses and tailoring that looks fantastic in and out of the office.

Lulu Lace Dress

Statement Dresses

There’s nothing quite like the power of the perfect dress. We draw inspiration from the catwalk and use colour and print to create standout styles that will become your go-to staples.
Isabella City Suit Jacket

Modern Tailoring

We believe great suiting should be sharp, stylish and always versatile. We design all our suiting to be worn in work and at the weekend and effortlessly complement the rest of your wardrobe.
Urban Leopard Blouse

Leopard Print

If there’s one thing you need to know about us, it’s this: We love leopard print. You’ll find sophisticated styles in this iconic print, reimagined with a Damsel twist, every season.