Our Story

Damsel in a Dress is a premium fashion brand for the modern, confident woman looking for the best of style at the best of quality. Vibrant and glamorous yet feminine and elegant, the Damsel handwriting is focused on sharp silhouettes, high-end design and premium fabrics to offer distinctively stylish tailoring, smart separates and stunning dresses designed to be noticed.

Since its launch in 2010, Damsel in a Dress has built a loyal customer portfolio through its fun and playful attitude to statement dressing whilst maintaining a high-end approach to design and fit. Prints are designed exclusively in-house by a dedicated team constantly reviewing the latest catwalk trends and who travel the globe for the finest fabrics including 100% silks, cashmere blends and cool cottons. The finished result is an on-trend and luxurious collection of wardrobe saviours that can effortlessly transition you from day to night, all with an ageless and timeless style philosophy.