Damsel in a Dress AW17 press day

Last week we gave press and bloggers their first look at the brand new Damsel in a Dress AW17 re-launch and we’re excited to give you an exclusive look, too.

We introduced a collection with a far more sexy and playful edge and the event went down a treat with guests struggling to choose just one favourite piece (which is always a bonus!)

The central London venue was kept simple in order to allow the pieces to stand out, but to be honest, with these prints and colours they were always going to!

Bold prints and vibrant colours are the stars of this collection. From classic leopard print to a striking monochrome print dress with colour-pop belt, the collection was anything but simple. 

The collection ranged from wardrobe staples that will be your new favourite work pieces to fashion statements, such as our oversized faux fur leopard coat. Each piece was created to take you from desk to dinner – adding a coat or blazer to a jumpsuit or structured dress is the perfect transition.

The collection perfectly mixes feminine and sophisticated styles with adventurous cuts and details - silhouettes are structured and flattering for a very contemporary finish.

Damsel in a Dress AW17 is the perfect collection for the daring, bold and sophisticated woman. With an eclectic range of colours, silhouettes and prints, there’s plenty to choose from and we hope you love our re-launch as much as we do!

Explore our current pieces at Damsel in a Dress, and follow us on Facebook, Instagram and Twitter for the latest on our new collections, and exciting relaunch.